The branded residences sector is in the middle of a global supercycle. According to the Savills Branded Residences Report 2025/26, the worldwide count of schemes climbed from 764 at the end of 2024 to roughly 910 by the close of 2025, a 19% jump in a single year. With 837 more projects already contracted, the world will hold an estimated 1,747 branded residences by 2032, nearly doubling in under a decade. The average price premium stands at 33% globally, rising to 39% in resort locations.

Spain: Marbella Consolidates as Europe's Branded Residences Capital

Marbella leads Europe in branded residences, and the pipeline is accelerating. The upcoming Four Seasons Marbella Resort and Private Residences, designed by Richard Meier, will include a five-star hotel with 80 rooms and 40 suites, plus 136 private residences and 30 hotel residences consisting of villas, townhouses and apartments. Starting prices have not yet been announced and will only be revealed when the project officially launches, expected in the first quarter of 2026, with construction scheduled to begin in early 2027.

The area around the Istan Road has become a branded residences corridor. Epic Marbella by Fendi Casa is already established, and it is now joined by Design Hills Marbella by Dolce & Gabbana, described as one of the best-positioned projects ever offered in Marbella. Close by, the Karl Lagerfeld Villas comprise five bespoke homes merging sustainable materials with high-fashion minimalism. In Nueva Andalucia, eight Versace Villas span 2,000-square-metre plots with opulent design and five-star service.

Further launches continue to reshape the market. The Summit Marbella by Elie Saab is rising in Cascada de Camojan, while the Lamborghini-inspired Tierra Viva is under way in Benahavis. The pipeline also includes Marea by Missoni at Finca Cortesin, Aida furnished by Bentley near Puente Romano, and the W Resort Marbella by Marriott, which has reportedly been upgraded to one of the group's ultra-luxury brands, either St. Regis or Ritz-Carlton. Angsana Residences at Real de la Quinta add further depth.

In a landmark announcement, the first Waldorf Astoria in Spain is confirmed for Marbella. The 220 million euro complex, promoted by Higueron Golf Resort, will feature 120 hotel rooms and 120 branded residences, with opening targeted for 2029. Marbella's branded villas now command prices of 14,000 to 22,000 euros per square metre, and four of the ten most expensive residential streets in Spain are located in the city.

Dubai: 183 Branded Developments and Counting

Dubai now hosts 183 branded residential developments with approximately 48,400 units in 2026, according to market data. The emirate's branded residences count has jumped 410% over the last decade, rising from 10 projects in 2014 to 51 in 2024. More than 140 branded projects are set for delivery by 2031, marking a 160% increase.

The momentum is being driven by a new generation of automotive and fashion brands entering residential real estate. Bentley and Mercedes-Benz branded residences are reshaping Meydan (MBR City), which has quietly emerged as a global hub for ultra-luxury branded living. Octa Properties is launching two Marriott-branded residential towers at Dubai Creek: a wellness-focused Marriott Westin and a culture-rich Renaissance. On Dubai Islands, Missoni is bringing its signature design language to a new residential project in collaboration with Octa.

In Ras Al Khaimah, Trio Isle Interiors by Missoni is set to bring iconic designer luxury to Al Marjan Island as a branded residential development with full resort-style amenities. Meanwhile, Sheraton Branded Residences at Al Marjan Island, featuring 159 premium beachfront units, is also moving forward. Marriott International now operates 41 branded residential projects across the Middle East and Africa, and continues to accelerate its pipeline.

Mexico: Ritz-Carlton Returns to Cancun, Minor Hotels Enters the Market

Mexico's branded residences pipeline is deepening. The Ritz-Carlton Punta Nizuc Resort is confirmed for Cancun, developed through a partnership between FibraHotel, Fibra Danhos and Beyond Ventures. The resort is scheduled to open in 2027, marking The Ritz-Carlton's return to Cancun and consolidating a new era in the destination's luxury hotel offering.

Minor Hotels is making its entry into Mexico with the Tivoli Merida Residences, set to open in early 2027. The project will blend luxury with colonial charm, bringing the Portuguese-born Tivoli brand to the Mexican market for the first time.

In Tulum, the Region 8 corridor continues to attract luxury pre-construction developments with branded lifestyle concepts, offering studios through three-bedroom residences with private plunge pools, yoga decks and outdoor cinema amenities. Riviera Maya remains a focal point for branded lifestyle projects targeting high-net-worth investors.

Portugal: Top 3 in Europe, Six New Schemes on the Horizon

Portugal now ranks among the top three European markets for branded residences, with 33 completed projects and 18 more in the pipeline. The Algarve remains the key player in the resort-based branded residences segment, with six new schemes expected to launch over the next five years.

The standout project is Six Senses Algarve, featuring a 70-key hotel and 58 branded residences. Viceroy at Ombria Algarve is set to open in Fall 2026, offering residences with full kitchens, a dedicated kids' club and a world-class wellness retreat that is the first of its kind in the region. The W Algarve's Away Spa has been nominated for the 2026 World Luxury Spa Awards.

Price benchmarks for branded residences in Portugal range from 7,000 to 12,000 euros per square metre, with the Algarve holding steady at 7,000 to 9,000 euros per square metre. The confirmed pipeline for 2025 to 2026 signals continued momentum, with Lisbon also attracting interest for urban branded concepts.

Montenegro: Adriatic Luxury Expands with Kerzner and Marriott Brands

Montenegro's luxury real estate market is attracting investments worth billions, with branded residences playing a central role. One&Only Portonovi is already established as one of the most luxurious hotels in Europe, and Kerzner International is planning two One&Only properties in Montenegro over the next three years.

SIRO Boka Place, Kerzner's wellness-focused branded residence brand, is launching at Porto Montenegro, bringing the recovery and fitness concept that debuted at One Za'abeel in Dubai. The Westin, Swiss Hotel and IHG brands are also entering the Montenegrin market, anchored by large-scale developments that are transforming the Bay of Kotor into a premium branded residences destination.

Porto Montenegro itself continues to expand as a premier marina resort with 450 berths, luxury accommodations and a vibrant lifestyle village, serving as the anchor for the wider branded residences ecosystem along the Adriatic coast.

Dominican Republic: Four Seasons and Aman Transform the Caribbean

The Dominican Republic is rapidly emerging as a serious branded residences destination. Four Seasons Resort and Residences Dominican Republic at Tropicalia is under construction on 60 acres of pristine beachfront at Playa Esmeralda on the northeastern Samana Bay. Scheduled to open in 2026, the 95-room resort will include 25 private three- and four-bedroom residences with tropical modernist design. The property is targeting LEED certification, which would be a first for the Dominican Republic, and a Tom Doak golf course is planned as a next phase.

Aman is also entering the Dominican Republic with a 2,000-acre clifftop resort at Playa Grande, which will be the first golf-integrated Aman property in the world. The resort will be sited along the fairways and greens of the existing Playa Grande golf course, bringing the ultra-luxury brand to the Caribbean in a significant way.

The Luxury Collection has also debuted on the Dominican Republic's northern coast with The Ocean Club, offering 64 spacious suites designed by French interior designer Nathalie Pain, ranging from one to three bedrooms.

Global Outlook: The Brand Is the Asset

Across all six markets, the pattern is clear: branded residences are no longer a niche product. They are the fastest-growing segment in luxury real estate, driven by a 33% average price premium that reflects brand trust, managed service, design standards and stronger resale liquidity. During 2025 alone, 25 countries welcomed their first branded residential project, alongside 39 new hotel brands and 19 non-hotel brands entering the space.

For developers, the equation is compelling: a recognized brand brings instant trust, a built-in buyer pipeline and a measurable price premium. For buyers, increasingly global and mobile ultra-high-net-worth individuals, the brand signals service, design and resale certainty in a single decision. As the pipeline heads toward 1,747 schemes by 2032, the branded residences revolution is only just beginning.